Litter Innovation Fund

Status:  Open to applications

Application Deadline: 5th October, 2018


Grants are available to local authorities, charities, not-for-profit organisations, educational institutions, and small and medium enterprises for new projects that show innovative and creative solutions to reducing litter in local areas across England.

Fund Value: £ 450,000
Maximum Value: £ 10,000
Maximum Employees: 249
Minimum Employees: 1

Value Notes

There is a total fund of £450,000 for the two funding rounds. Almost £125,000 was awarded for round one projects.

The maximum grant available is £10,000 per project.

Around 10% of the fund is reserved for new project ideas aimed specifically at reducing litter in the marine environment.

The grants awarded under this programme fall under the remit of public funds. For projects that involve economic activity, WRAP is required to comply with state aid rules.

Extended Description

The Litter Innovation Fund (LIF) is a £450,000 programme, which is funded by the Department for Environment, Food and Rural Affairs (Defra) and the Ministry of Housing, Communities and Local Government (MHCLG) and administered by WRAP.

The overall aim of the programme is to find new ways of reducing and preventing litter/littering through new methods and interventions, that have not been tried and tested before. The funding is intended to support innovative research projects (located in England only) that have the potential to be scaled up or replicated more widely.

Latest Information

The deadline for Round 2 Expressions of Interest is 5 October 2018 (5pm).                                           

Key Criteria

To be eligible, the lead organisation must be one of the following organisations and their activities must be based in England only:

  • Charities
  • Development trust
  • Faith group
  • Educational institutions
  • Scouts, Guides and National Citizen Service
  • Community Interest Company (CIC)
  • Industrial Provident Society (IPS) or co-operatives
  • Local Authorities (including principle authorities, parish and/or town councils)
  • National Park Authorities
  • Broads Authorities
  • Registered Social Landlords
  • Business – small to medium enterprises (SMEs), such as retail, food chains, event management, etc.

Eligible Expenditure

All projects should be completed within six months from the date of the award.

Projects may take a range of approaches, such as:

  • Incentives, eg exploring the use of packaging (including plastics), use of rewards, nudge techniques.
  • Working together, eg promoting a collaborative approach to tackling litter with a genuine partnership.
  • Technology, eg if the initiative will use known or experimental technology details should be provided in the proposal.

The funding can be used for a number of different things, including but not limited to:

  • Software/app development.
  • Product development that must be implemented and tested.
  • Staff costs that are directly associated with the delivery of the project only.
  • Marketing costs and materials, banners, leaflets, advertising, etc.
  • Printing and distribution.
  • Equipment, such as tools and machinery.
  • Costs for incentives/rewards structured projects.
  • Signage.
  • Event costs.
  • Volunteer expenses.
  • PPE/Health and Safety equipment required for the project.
  • Sacks, bags, liners, containers.
  • Transport costs - limited to vehicle hire.
  • Waste management/disposal costs.

Match Funding Restrictions

At least 10% match funding contribution towards the total cost of the project is required.

Match funding can be either in cash or in-kind contributions.


Funding is not available for activities and interventions that are already in common use or which have already been implemented, such as:

  • Installation of commercially-available bins (whether standard, ‘smart’ or ‘novelty’).
  • Litter picking events.
  • Common implementations of nudge techniques e.g eye posters / signage
  • Teaching materials/resources for schools
  • Art installations made from litter
  • Radio campaigns
  • Projects which are substantially similar to those which were successful in Round 1.
  • Extending / spreading an existing app or project to the same purpose/ location

The following items/activities are not eligible for grant support:

  • School curricular activities
  • Existing activities or activities applicants are obligated to undertake currently
  • Costs associated with religious or political activities or campaigns
  • Alcohol for events
  • Competition prizes
  • Projects outside England
  • Ongoing costs post grant / project completion
  • Purchase of vehicles or buildings
  • Extending / spreading an existing App or project to the same purpose / location
  • Deposit for loans / finance
  • Projects focused on reducing behaviours such as fly tipping or dog fouling, UNLESS in the context of their impact on litter and littering behaviour.

In addition, applications will not be accepted from large scale enterprises or from individuals.

Application Procedure

All the documents, including the guidance notes and expression of interest form, are accessible by sending an online request through WRAP’s website.

Contact WRAP for further information.

Addresses and contacts

Application forms may be available to download their website.
Contact details:
LIF Team
The Waste and Resources Action Programme (WRAP) 
2nd Floor 
Blenheim Court 
19 George Street 
OX16 5BH